Privacy Policy

Thank you for using this service, which is owned and operated by The J Bryan Corporation dba 18|8 Fine Men’s Salons (collectively “18|8” “188STL” “we,” “us,” or “our”). By using our website at www.188STL.com (“Website”) or our mobile applications (“Mobile Apps”), visiting our locations, contacting our salons, engaging with us on social media, and interacting with us in any way, you consent to be bound by this Privacy Policy. Our Website and Mobile Apps, collectively, are referred to in this Privacy Policy as the “Services”.

We take privacy and data security seriously and are committed to transparency in the collection and use of your Personal Information. We have developed this Privacy Policy to help you understand how we collect and use your Personal Information, the choices you have for controlling your Personal Information and the circumstances under which we may share such information with others.

Personal Information We Collect and Use

We may collect personal information from customers at our Salons, contacting our Salons, through the Website or through the Mobile Apps. This information is voluntarily provided by the you and may include information such as a customer’s name, address, telephone number, e-mail address, personal preferences, or other personal identifiers. Information may also be collected from you when you download our Mobile App, respond to text messages, or respond to push notifications. Such information may include a customer’s geolocation—to help the customer locate the salon—and the customer’s first and last name and phone number to make an appointment. 18|8 stores the information it collects on servers located in the United States.

The Website may also collect customers’ general information about technology interface preferences (such as the type of browser used or the files requested) to improve our Website and better meet your needs. We work with third-party service providers to ensure that such information is complete and accurate.

Our Website and related Apps are not designed for children, and we do not collect information from any person we know is under the age of 13.

The information we may collect includes, but may not be limited to:

• A customer’s identity or contact information, such as their name, address, phone number, e-mail address;

• A customer’s transaction history with our salons for products or services they have obtained from us;

• Cookies and/or similar technologies to collect information about a user’s use of our platforms automatically through the use of tracking technologies, such as cookies and pixels. We may allow third parties to place their tracking technologies on our website or Mobile Apps.

• A customer’s IP address to measure our website traffic and to help provide more personalized salon information;

• Information regarding the customer’s unique application cookie to distinguish one application installation from another;

• A customer’s mobile phone number to participate in promotional activities through the Site or at the salon;

• Information regarding the type of device used by customers to access our App, such as whether it is through an iPhone®, Android®, or online browser.

We may also collect information that is related to you but that does not personally identify you (“Non-personal Information”). Non-personal Information also includes information that could personally identify you in its original form but that we have modified (for instance, by aggregating, anonymizing, or de-identifying such information) in order to remove or hide any personal information.

How We Use this Information

We collect basic information about our customers in order to provide services to them, to conduct business, and for research and analytical purposes. We use personal information about our customers in a variety of ways related to our business, including but not limited to:

• Providing quality, efficient haircuts with personalized service;

• Information about our customers’ visits, such as technical information related to a particular haircut or products purchased;

• Tracking customers’ Site usage and App preferences to offer a better customer experience, monitor online and App traffic, troubleshoot issues with the Webite or Apps, and block abusive users of the Site;

• Learning about who our customers are, how often they visit us, and their expectations pertaining to their services so we can continue to meet their needs;

• Sending or initiating direct marketing programs;

Personal Information Retention

We retain Personal Information pursuant to this Policy for the duration of our relationship with you, or for as long as necessary to fulfill the purposes for which we collected it, whichever is longer. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements for retaining Personal Information. Should you wish to terminate your relationship with us, you may request to have your Personal Information deleted by by contacting us as outlined below.

Links to Third Party Sites

Our Website and Mobile Apps may include links to other websites for your convenience and information. Those linked websites may be operated by unaffiliated entities, and may have their own privacy policies or notices. If you link to other websites, please review the privacy policies posted on those sites. We are not responsible for the content or privacy practices of websites that we do not control.

OPT OUT PROCEDURES

You may contact 18|8 to review, update and correct your Personal Information.
If you do not wish to receive promotional emails or other marketing communications from us, please let us know by using the opt-out response that can be found at the bottom of every email we deliver, by replying STOP to text messages sent by us or by contacting us as provided below. Although you can opt not to receive promotional messages, we reserve the right to send you informational email messages about any user account you establish on our Website or Mobile App, or notices regarding the Website or Mobile App, as permitted.

CONTACT US

By Mail:

18|8 Fine Men’s Salons
10901 Olive Boulevard
St. Louis, Missouri 63141

Phone: 314-755-1988

CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy from time to time. We reserve the right to modify it at any time, without notice, so please review the Privacy Policy frequently. When changes are made to this Privacy Policy, we will revise the “Effective as of and updated” date at the bottom of this Privacy Policy. Your continued use of our Website, Mobile App and Services after we have posted any changes indicates your agreement to the changes.

Effective as of and updated: May 2025